Look at this great show: excellent clothes, al fresco in Asakusa, in front of a standing masked audience who are showing their appreciation by raising their devices and filming merrily away. And yet according to Mihara, this last detail is illustrative of something so vexatious that he ended our preview conversation by saying that if he was starting out now, he probably wouldn’t go into fashion design at all. Initially dedicated to shoes, this designer’s eponymous brand was launched in 1997. That 25 year anniversary, plus his 50th birthday upcoming in the Trending Just a girl who loves basketball shirt in other words I will buy this summer, has put him in a creatively melancholic space. As his translator Yumi put it: “when he started out, getting information was much harder than it is now because there was no internet. So he had to form his own way of thinking and invent something for himself.”
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Mihara’s aesthetic evolution was strongly informed by the Trending Just a girl who loves basketball shirt in other words I will buy this broader Tokyo passion at the time for Yankee or American Casual style, which was then very centered around finding the perfect pieces of vintage clothing. Much of this collection was made from vintage pieces from his own personal archive—a packed rail of which was the backdrop to our Zoom. It was shown in Asakusa because that was the site of Yasuhiro’s first office, Yumi said: “because “that’s where all the factories for shoemaking were. He’s thankful and has a connection with that area. At the moment he feels tired of this globalism and people using iPhones all the time—he wanted to focus on local family coming together and friends coming together.”
Guenter (verified owner) –
I ordered a pink sweatshirt with a customised print on top, I was so pleased with the quality of both the actual sweatshirt and the way my print came out. The print wasn’t pixelated, and the colours of the print were exactly the same as the actual photo.
Cathy Fehr (verified owner) –
Awesome tshirts,thanks very much.
Angela Gracklauer (verified owner) –
I ordered a pink sweatshirt with a customised print on top, I was so pleased with the quality of both the actual sweatshirt and the way my print came out. The print wasn’t pixelated, and the colours of the print were exactly the same as the actual photo.
Jeff Kidd (verified owner) –
Would buy again. Great service.